Avtar Singh Rana
Founder
About
About us
Welcome to Purique
At Purique, skincare isn’t just about looking good — it’s about feeling good in your skin, every single day. We started with one simple idea: high-quality skincare should be honest, effective, and joyful — not overwhelming or overpriced. Born from a deep passion for clean beauty and a bold vision to make high-performance skincare accessible.
Skincare with Purpose
Purique was created for skin that deserves truth, not trends — Purique brings care, quality, and clarity in every formula. Our lineup includes essential products each thoughtfully formulated with a whole lot of care to elevate your skin without compromise.
We believe effective skincare shouldn’t be complicated or cost a fortune. That’s why every Purique product blends premium-grade ingredients, safe science, and smart pricing because glowing skin should be a right, not a privilege
What sets us apart?
We don’t chase trends — we chase purpose. Our formulas are developed with intention, respect all skin types, and are free from unnecessary fillers or harsh chemicals.
They're designed to do exactly what your skin needs — nothing more, nothing less.
We’re not here to complicate things — just to make skincare smarter, cleaner, and more enjoyable. From the first pump to the last glow, we’ve poured thought, science, and a little bit of soul into every product.
Whether you're just starting your skincare
journey or know your way around a serum, Purique is your partner in skin confidence — simple, safe, and joyfully effective
We are dedicated
to providing high-quality, cosmetics that empower individuals
to express
Discover and celebrate their unique beauty
Mission
To create clean, effective, and affordable skincare that’s easy to trust, a delight to use, and helps everyone glow with confidence — inside and out.
Vision
To redefine skincare as a daily act of self-respect, by delivering premium-quality products at honest prices, without ever compromising on performance or purity.